We love cats. It’s hard not to – independent, arrogant, serene, elegant and beautiful.

Even when you know it’s so often you seeking their affection – and not the other way round.

The truth is, these regal creatures, who remain largely uncontrollable, untrainable and aloof, manage to win our hearts with a gentle purr or an occasional rub against our legs.

Because when they do slowly close their eyes in extreme pleasure, as you gently rub under the chin or behind their ears, you know that their affection has been well earned. When they decide to engage in the occasional folly and chase a toy mouse on a string, it’s well worth the wait.

We realise that it’s an endless quest to win a cat’s affection but, as you know, that’s half the fun. That’s why we’d like to introduce you to Trouble & Trix, a brand dedicated to helping you win their affection.