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Masterpet

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Australia

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BUSINESS

Tremendous news for anyone involved in meeting the needs of pet owners...

Over the past ten years, the sector has grown around 10 percent per year - a dramatic rate of growth outstripped only by that of Masterpet. The company has achieved an average rate of just over 20 percent per annum over that time.

Masterpet has also benefited from the strong growth of the Australian market, through its full acquisition of Pets International.

There are a number of reasons for the industry's strong growth...

Family sizes are getting smaller, pet numbers are increasing and the amount which people are prepared to spend on their pets is growing year by year.

Diversity of products and services available is only heightening demand.

Masterpet is increasingly aware of the importance of nutrition in promoting pets' longevity and quality of life. Hence the dramatic expansion in the market for premium pet foods.

Finally, there has been an impressive increase in the business discipline and professionalism of pet accessory retailers. This is reflected in improved marketing, better outlets and enhanced customer service.

Masterpet is determined to ensure that retailers can capitalise on these opportunities and developments to the fullest. It will do so by developing ever closer working partnerships with retailers and sharing the expertise and knowledge of the Masterpet team.

Teamwork will span the key areas of merchandising, product selection and marketing and is motivated by the knowledge that what is good for the retail sector is good for Masterpet - and vice versa.

This partnership will centre on technology, to make sure retailers' businesses are more efficient and adaptable in rapidly changing times. Through enhanced communications and information systems, Masterpet will be able to ensure that retailers consistently stock the best-selling and most profitable lines, to the benefit of all.

How to become a Masterpet business customer?

Please contact us if you would like to find out more about Masterpet and wish to become a Masterpet customer. We have head offices based in Sydney (Australia) and Wellington (New Zealand). Please contact the head office in your country.