Pet Specialty
Masterpet is recognised throughout Australasia as the market leader in pet accessories, health care, premium food. It represents some of the worlds leading brand such as Tetra and Ferplast.
"Our buying teams travel the globe to bring the latest new products into your store. Much of the growth success over the past 35 years is excellent staff and constant reinvestment in new products and ranges." Wayne Wootton (Operations Director of Masterpet Corporation Ltd).
A retail background ensures the Wootton brothers and Masterpet understand the needs of their retail customers. Almost four decades on, Wayne Wootton has not forgotten what it teaks to run a successful pet store. Moreover, field staff are in contact with the pet industry every day and have an intimate understanding of the issues and opportunities that retailers face.
Given the keen competition in the sector, Masterpet is totally committed to remaining at the forefront through:
- Always being customer-driven
- Constant product innovation
- Ensuring the people who service your store are knowledgeable about the industry and their products, and that they provide guidance on displays, point-of-sale merchandising, marketing concepts and in-store demonstrations - all designed to help increase retailers' turnover and profitability
- Having a fantastic team of people who care for your business, with great company spirit commitment to continuous improvement.
Masterpet will always identify gaps in the industry that can help pet retail business grow and will take the lead in the industry to support pet retail businesses. For example, in 2004, Masterpet took the bold new step of establishing a leadership programme to help pet store retailers be more knowledgeable and better able to meet customer needs, thereby increasing sales and enhancing the industry's reputation. The Masterpet Leadership Programme has been so successful it has been extended to Australia and is reinforcing Masterpet as the industry leader in both market share and mind share among retailers. This, in turn, is creating a sustainable long-term platform for engaging with those who play the key role in guiding customer decision-making at the point of sale.
For over 50 years, Masterpet has made a commitment to meet the needs of pets, their owners and the trade. This commitment will continue to remain the company's singular focus.
