Veterinarians
Masterpet has been the major influence in encouraging veterinarians to increase their range of pet accessories, thereby creating significant new revenue streams. Turnover has also been significantly boosted by the demand for premium petfoods.
Twenty years ago New Zealand veterinarians specialised in consulting services only, and did no retailing. Masterpet has encouraged veterinarians to experience pet retailing by starting with a basic or deluxe stand with a product range catering for the basic needs of pet owners when visiting the vet. This has given pet owners ease of access to products - a one-stop-shop solution.
In veterinary businesses the owner is normally the vet and is fully occupied in running the business with scheduled appointments. Masterpet has complemented their service by providing a strong retail support, with field staff that provide guidance on displays, point-of-sale merchandising, marketing concepts and in-store demonstrations - all designed to help increase the turnover and profitability.
Today most veterinary clinics in NZ have a pet retail section with accessories and premium foods. This retail concept continues to show significant growth with launching in the Australia market.
