Masterpet Leadership Programme a major industry innovation
6th June 2006
Too often distributors in the pet industry rely on their brands alone to drive sales.
Masterpet has taken the bold new step of establishing a leadership programme to help pet and vet store retailers be more knowledgeable and better able to meet customer needs, thereby increasing sales and enhancing the industry's reputation.
The Masterpet Leadership Programme has been so successful it's been extended to Australia and is reinforcing Masterpet as the industry leader in both market share and mind share among retailers. This, in turn, is creating a sustainable long-term platform for engaging with those who play the key role in guiding customer decision-making at the point-of-sale.
