Our brands
Masterpet supplies over 5,500 product lines, including some of the world's leading brand names in pet accessories. Masterpet has two core brands itself: Masterpet and Vitapet, plus the premium cat and dog food brands Iams and Eukanuba. These are distributed through a wide network of retail outlets in New Zealand and Australia and are marketed by three separate business units - Pet Specialty, Premium Food and Vitapet.
Pet Specialty
The Pet Specialty division distributes Masterpet's own brand and other exclusive global brands of pet accessories for dogs, cats, fish, birds, and small animals. These products are sold in veterinary clinics and pet stores and the range covers virtually every imaginable accessory for pets.
Premium Food
The Premium Food division markets and distributes Iams and Eukanuba, world-leading brands of high quality dog and cat food, through veterinary clinics and pet stores.
VitaPet
VitaPet division markets 150 key pet products to the supermarket trade and is designed expressly for the needs of supermarkets, where pet accessories are often purchased on impulse. This range focuses on animal toys, collars and basic animal health products.
